Khedr El Attar Identidade de Marca by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
FerroGráfico· 2022
Khedr El Attar Identidade de Marca
Client: Khedr el Attar
A' Design Award de Ferro Winner in Gráfico Category
Verified Award Winner
Verify Award Status for #139930The Design
About Khedr El Attar Identidade de Marca
Khedr El Attar é unha identidade de marca creada para un comerciante de produtos orgánicos e crus establecido no Cairo en 1945. O proxecto combina unha estratexia de marca cun sistema visual que reflicte o novo posicionamento da marca. A identidade mantén o estatus de Khedr El Attar como fonte de produtos orgánicos e crus. O sistema visual organiza o negocio en tres subcategorías principais: medicina orgánica, beleza crúa e produtos culinarios. O deseño de embalaxes e as directrices de marca completan o sistema, unindo a antiga filosofía do comercio cunha presentación moderna.
The Recognition
About the A' Design Award de Ferro
Khedr El Attar Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Khedr El Attar Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Khedr El Attar Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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