Rooeein Empaquetado de Filtros by Wallrus Design Studio

Rooeein Empaquetado de Filtros by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2022

Rooeein Empaquetado de Filtros

by Wallrus Design Studio

Client: Rooeein Filters Co.

A' Design Award de Bronce Winner in Envases Category

13,654

Verified Award Winner

Verify Award Status for #140076

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rooeein Empaquetado de Filtros

Rooeein é un deseño de embalaxe para filtros de aire e aceite de automóbiles. A embalaxe emprega unha paleta de cores verde e a imaxe dunha folla. A folla fai referencia á natureza, onde as follas axudan a limpar o aire, do mesmo xeito que un filtro limpa o aire para un motor. A idea visual principal xurdiu da imaxe dunha estrada que atravesa un bosque denso, e esa mesma imaxe deu forma á colorida identidade da marca. O deseño axuda a que o produto destaque no ambiente da tenda. O concepto da folla tamén se aplicou en todos os materiais de mercadotecnia e publicidade da marca.

The Recognition

About the A' Design Award de Bronce

Rooeein Empaquetado de Filtros gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Rooeein Empaquetado de Filtros sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Rooeein Empaquetado de Filtros satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues.
Dimensions & Packaging: This project has a great variety of dimensions
Tags: Filters, Air and Oil, Industrial Packaging, Creative Design
Production Technology: All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
Design Challenge: The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
Research: The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
Inspiration: Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
Project Duration: This project was start at Oct 2019 and ended on Dec 2021
Operation Flow: this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
Team Members: Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei
Image Credits: Photographer: Iman Ale Mozaffar