Devynerios Etiquetas by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2022 A' Design Award de Prata in Deseño de Envases Competition Category.
PrataEnvases· 2022
Devynerios Etiquetas
Client: Mv Group
A' Design Award de Prata Winner in Envases Category
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- Verified Award Winner
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The Design
About Devynerios Etiquetas
Devynerios é unha familia de licores de herbas únicos que é líder da categoría en Lituania. Representan a Lituania, métodos de produción auténticos e receitas baseadas en ingredientes naturais. Cada produto é distintivo e diferente. As características clave tamén se reflicten nos deseños das etiquetas. O deseño orixinal comunica autenticidade. Zalios é rico e multicapa, mergullándote no mundo místico das herbas. Raudonos, coraxe e xuventude reflíctense mediante a asimetría e cores vivas.
The Recognition
About the A' Design Award de Prata
Devynerios Etiquetas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Devynerios Etiquetas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Devynerios Etiquetas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Devynerios is a family of unique herbal liqueurs that is the category leader in Lithuania. They represent Lithuania, unique production methods and recipes based on natural ingredients.
Each product is unique and different. The key distinctions are also reflected in the label designs. Originalios design communicate authenticity. Zalios is multi-layered and rich - immersing you into the mystical world of herbs. Raudonos - courage and youthfulness are reflected using asymmetry and vivid colours. - Dimensions & Packaging
- Dimensions: 75 (w) x 250 (h) x 50 (d) mm.
- Tags
- Unique, herbal, liqueur, Lithuanian, Studija Creata
- Production Technology
- Flexo printing, hot foil, embossing
- Design Challenge
- With the growth of Devynerios brand, the strengthening of sales in export markets, and the increasing restrictions on marketing communications, there was a need to highlight the roles of all three products in Devynerios family. Since all of the products are different in terms of their recipes, herbal compositions, serving recommendations and target audiences, that is exactly what we wanted to emphasise - the uniqueness and strengths of each of the products.
- Inspiration
- We started with the first challenge - clear unification of the products into a single family. All three beverages are united by a few key messages: natural ingredients, herbs and plants, and mysticism. This is why the motif of plants and herbs is dominant in the design of all of the products.
A new symbol has also been created as a unifying element. It underscores the pagan legend - the role of the three planes - the underworld, the earth and the sky. - Project Duration
- Release date: July 2021
- Team Members
- Asta Kauspedaite and Jurate Paulauskiene.
- Image Credits
- Edgaras Marozas
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