Ferro Gráfico · 2022
Enable Change Identidade de Marca
by Squared
- A' Design Award de Ferro 2022 in Gráfico
- CLIENT: Isabelle Laporte
- Estimated Number of Design Views: 13,331
- Verification code 5728C3E05B · Verify this award
Colors
About Enable Change Identidade de Marca
Enable Change é unha identidade de marca creada para un profesional que traballa en xestión do cambio. A identidade emprega un enfoque minimalista, unha combinación tipográfica audaz e unha cor vibrante. O símbolo do logotipo une as iniciais I e L co símbolo da eternidade, representando a inclusión. As tipografías foron seleccionadas para reflectir o cambio, con formas que evolucionan e transicións fluídas entre trazos gruesos e finos. A paleta de cores é reducida e o estilo gráfico é plano. O deseño e desenvolvemento levou aproximadamente dous meses en 2021.
About the A' Design Award de Ferro
Enable Change Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Enable Change Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Enable Change Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Press Kit
- Unique Properties
- A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion. - Tags
- branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Production Technology
- We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
- Design Challenge
- What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
- Research
- The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
- Inspiration
- Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
- Project Duration
- The design and development of this brand identity took around 2 months in 2021.
- Operation Flow
- The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
