Open Your Eyes Fotografía Artística by Michael Liebert

Open Your Eyes Fotografía Artística by Michael Liebert is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Deseño de Fotografía e Manipulación Fotográfica Competition Category.

FerroFotografía· 2022

Open Your Eyes Fotografía Artística

by Michael Liebert

Client: Michael Liebert Photography

A' Design Award de Ferro Winner in Fotografía Category

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Verified Award Winner

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Colors

The Design

About Open Your Eyes Fotografía Artística

Book Text: Open Your Eyes é unha serie de fotografía artística que utiliza o plástico de envolver como dispositivo visual. A forma e o material do envoltorio foron modelados polo vento e pola resistencia do fotógrafo. As formas resultantes suxiren figuras humanas ou animais, dun xeito similar ás nubes no ceo. Cada espectador ve un personaxe diferente, polo que a serie depende da imaxinación persoal. As fotografías foron tomadas na Baixa Austria en xaneiro de 2022 cunha cámara de formato medio de alta resolución en luz natural, sen flash. O traballo dixital completouse en Viena un mes despois.

The Recognition

About the A' Design Award de Ferro

Open Your Eyes Fotografía Artística gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Open Your Eyes Fotografía Artística sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Open Your Eyes Fotografía Artística é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
Dimensions & Packaging: These photos were taken with a high-resolution medium format camera with natural light without flashlight.
Tags: artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
Production Technology: Artwork for an independent art project
Design Challenge: For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
Research: Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
Inspiration: As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
Project Duration: The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
Operation Flow: The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.