Prata Envases · 2023
Zhi Hou O Envase Baijiu Chinés
by Xiongbo Deng
- A' Design Award de Prata 2023 in Envases
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 25,814
- Verification code 152914DC70 · Verify this award
Colors
About Zhi Hou O Envase Baijiu Chinés
Este é un Baijiu chinés con sabor cítrico chamado "Zhi Hou". En Yunnan, China, a xente converterá a cervexa de cítricos de boa calidade en baijiu. A proporción de materias primas deste produto alcanzou o nivel de 20 libras de cítricos elaborando unha libra de Baijiu, polo que só se pode vender en cantidades limitadas. Deseñou a botella en forma de bola e fixo protuberancias irregulares nos ombreiros da botella, para que a forma non pareza tan monótona. A forma da tapa da botella, o deseñador simulou directamente as ramas dos cítricos, cando a botella se puxo na bolsa laranxa, a tapa da botella quedaría exposta.
About the A' Design Award de Prata
Zhi Hou O Envase Baijiu Chinés gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zhi Hou O Envase Baijiu Chinés sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zhi Hou O Envase Baijiu Chinés é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
- Dimensions & Packaging
- 150mm x150mm x165mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
- Production Technology
- Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
- Design Challenge
- The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
- Research
- Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
- Inspiration
- This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
- Project Duration
- The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
- Operation Flow
- The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
- Patents
- No
- Image Credits
- Creative Director：Xiongbo Deng
Designer：Lingyun creative team
