Gere Estante para Vaixela by Florian Beser

Gere Estante para Vaixela by Florian Beser is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Mobiliario Competition Category.

BronceMobiliario· 2023

Gere Estante para Vaixela

by Florian Beser

Client: Florian Beser

A' Design Award de Bronce Winner in Mobiliario Category

11,780

Verified Award Winner

Verify Award Status for #141854

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gere Estante para Vaixela

Gere é un estante de vaixela multifuncional deseñado para cociñas e comedores pequenos. Os pratos de Gere forman a fronte tipo relevo do estante, de xeito que o espazo interior queda libre para cuncas, vasos e outra vaixela. O estante está feito de madeira de carballo, e os pratos están moldeados en porcelana. Gere cólgase da parede, e as filas individuais pódense pregar cara abaixo para retirar un prato ou acceder aos obxectos gardados. A estrutura reticular permite tamaños escalables para diferentes fogares. O xogo de vaixela é expandible de xeito modular.

The Recognition

About the A' Design Award de Bronce

Gere Estante para Vaixela gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Gere Estante para Vaixela sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Gere Estante para Vaixela satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gere as the combination of shelf and plates uses its plates to create the relief-like front of the shelf. The thereby free interior space can be used to store more crockery, cups, glasses, etc.
The gridlike structure of Gere allows scalable sizes of the shelf, so that a family can use a bigger Gere than a single household.
Dimensions & Packaging: Gere-plates: 240mm x 240mm x 20mm
Gere-shelf-prototype: 1200mm x 200mm x 1300mm
(the size of the shelf varies, because it can be personalised)
Tags: ceramic, tableware, furniture, multifunctional, wood, shelf, plate, kitchen
Production Technology: To enable the functional interaction of shelf and plates, material properties had to be calculated. The shelf of Gere consists out of oak wood, because it is local, sturdy and insensitive against water. The plates of Gere were concepted using 3D-graphic-software and then 3D-printed. The resulting objects were translated to plaster mold and finally cast in porcelain.
Design Challenge: The project was created during the first year of the corona pandemic. There were a lot of restrictions on the use of workshops and the purchase of materials. During the process, i was challenged with iterations, new processing techniques such as working with a cnc milling machine and calculating material properties such as porcelain-shrinkage and material waste.
Research: During the research process multiple methods such as a survey, a market analysis, interviews with the target group and the user journey map were used.
This resulted in detailed insights about selling points for kitchen-shelfs and plates, storage in kitchens, structuring items in the kitchen and overall interaction points with shelfs and plates.
Inspiration: Housing is becoming smaller. Space has to be used in a meaningful way. People use minimalism to reduce their possessions and multifunctional products to save space.
The inspiration of the project were small kitchen spaces with large shelfs, filled with staples of round plates that leave lots of unused space. The focus of the project was to create a crockery shelf as small as needed by people in small housing.
Project Duration: The project started in early summer 2020 in Aachen and finished in September 2020.
Operation Flow: Gere is ideally hung on the wall in the kitchen or dining room. Individual rows can be folded down to take stored items out of the inside or to remove a plate from the front. The plates have segments so that the main course and the side dish can be placed separately on one plate and thus be transported easily. In addition to the storage space in the front, there is the option of storing more crockery, cups, glasses, etc. on the shelves behind. The crockery set is modularly expandable.
Team Members: Designer Florian Beser
Image Credits: Images: Photographer Janosch Bartsch, Gere, 2020