Meer O Envase De Café Instantáneo by Masoud Najafi Amirkiasar

Meer O Envase De Café Instantáneo by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2023

Meer O Envase De Café Instantáneo

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #141887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meer O Envase De Café Instantáneo

O deseño de envases dun produto novo no mercado non só ten que ver coa arte do deseño, senón tamén sobre a arte de comprender aos clientes # 039; mentes e destacando nos andeis contra os competidores. Tendo estes matices en mente, o deseño do envase de Meer tivo como ilustración a textura do produto final para estimular e involucrar todos os sentidos dos amantes do café. Ademais, o deseño e o tamaño da fonte non convencional xogan un papel importante para atraer consumidores ao produto. Este deseño está creado coa esperanza de facer un cambio serio no estante de bebidas das tendas.

The Recognition

About the A' Design Award de Bronce

Meer O Envase De Café Instantáneo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Meer O Envase De Café Instantáneo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Meer O Envase De Café Instantáneo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020