Prata Envases · 2023
Prakrishi Envase de Mel
by Vishal Vora
- A' Design Award de Prata 2023 in Envases
- CLIENT: Prakrishi
- Estimated Number of Design Views: 25,211
- Verification code D051A5D44D · Verify this award
Colors
About Prakrishi Envase de Mel
Prakrishi é un deseño de envase para unha gama de seis meles aromatizados. A gama amplía unha marca existente e mantén o seu estilo minimalista e o seu xeneroso espazo en branco. Un motivo estilizado baseado nas ás das abellas serve como principal recurso visual. O motivo dálle á gama de meles unha identidade distintiva e axuda aos compradores a distinguir os seis sabores no andel. Cada mel envásase nunha botella de vidro que mide 180 milímetros de alto e 100 milímetros de ancho. A etiqueta da botella e a cuberta da tapa imprímense en papel texturizado branco natural.
About the A' Design Award de Prata
Prakrishi Envase de Mel gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Prakrishi Envase de Mel sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Prakrishi Envase de Mel é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Image Credits
- Vishal Vora (Sol Benito)
