Snow Zero Envase de Bebidas by China Resources Snow Breweries Ltd.

Snow Zero Envase de Bebidas by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2023

Snow Zero Envase de Bebidas

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #144346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Zero Envase de Bebidas

Snow Zero é un deseño de envase para unha auga con gas alcohólica de baixa graduación e baixas calorías. O nome Zero fai referencia á medianoite, entendida como un final e un comezo á vez. O símbolo do infinito no envase expresa a idea de continuación. A figura do 0 represéntase cun efecto tridimensional de metal líquido para suxerir un sabor lixeiro e refrescante. As ilustracións das botellas inspíranse en estilos pioneiros da arte visual para lograr unha aparencia futurista. As botellas con forma de pinga de auga poden unirse boca con boca, de xeito que dúas botellas forman un novo símbolo do infinito. Empréganse latas de aluminio e botellas de vidro.

The Recognition

About the A' Design Award de Prata

Snow Zero Envase de Bebidas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Snow Zero Envase de Bebidas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Snow Zero Envase de Bebidas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
Dimensions & Packaging: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Tags: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Production Technology: aluminum can and glass bottle
Design Challenge: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Research: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Inspiration: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Project Duration: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Operation Flow: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Team Members: Dong Yan
Weixi Zhou
Yu Zhai