Hainan Beer Envase de Cervexa de China Resources Snow Breweries Ltd.

O deseño Hainan Beer Envase de Cervexa de China Resources Snow Breweries Ltd. é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2023

Hainan Beer Envase de Cervexa

de China Resources Snow Breweries Ltd.

Cliente: China Resources Snow Breweries

Gañador do A' Design Award de Prata na Categoría Envases

31,595

Gañador de Premio Verificado

Verificar o Estado do Premio para #144565

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Hainan Beer Envase de Cervexa

Hainan Beer é un deseño de envase de cervexa inspirado na paisaxe e na cultura de Hainan. A botella de vidro leva patróns en relevo tomados das ondas do mar, veleiros, faros, cocoteiros e aves mariñas, e a súa forma esvelta permite agarrala cunha soa man. A lata de aluminio está impresa con tinta termocrómica, de xeito que un patrón de mataselos aparece gradualmente a medida que a temperatura baixa durante a refrixeración. A caixa exterior está feita de papel kraft e ten forma de maleta. O envase vincula a cervexa coa paisaxe local e cun estilo de vida local relaxado.

O Recoñecemento

Sobre o A' Design Award de Prata

Hainan Beer Envase de Cervexa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Hainan Beer Envase de Cervexa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Hainan Beer Envase de Cervexa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Dimensións e Embalaxe: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Etiquetas: beer, localization of design, Hainan, cultural elements, Hainan style
Tecnoloxía de Produción: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Reto de Deseño: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Investigación: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inspiración: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Duración do Proxecto: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Fluxo de Operacións: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Membros do Equipo: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao