Huanghelou Os Envases De Cervexa by Jin Zhang

Huanghelou Os Envases De Cervexa by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2023

Huanghelou Os Envases De Cervexa

by Jin Zhang

Client: Huanghelou

A' Design Award de Bronce Winner in Envases Category

14,943

Verified Award Winner

Verify Award Status for #144959

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Huanghelou Os Envases De Cervexa

A Torre Yellow Crane é o edificio emblemático máis famoso de Wuhan, China. Esta serie de cervexas son as latas de imaxe da cidade lanzadas pola Torre Yellow Crane. Recomendan Wuhan a todos a través da cervexa, un produto de consumo diario. E a través do uso do verde, que representa vitalidade e saúde, e do misterioso morado, para mostrar a prosperidade da cidade do día á noite. En canto á selección de elementos, o deseñador buscou os elementos máis representativos en varias zonas da cidade para describir, e engadiu escenas de personaxes para facer toda a vida máis viva e próxima aos consumidores.

The Recognition

About the A' Design Award de Bronce

Huanghelou Os Envases De Cervexa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Huanghelou Os Envases De Cervexa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Huanghelou Os Envases De Cervexa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower