A Inc Identidade Corporativa by Yu Morisawa

A Inc Identidade Corporativa by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2023

A Inc Identidade Corporativa

by Yu Morisawa

Client: A Inc

A' Design Award de Ferro Winner in Gráfico Category

10,237

Verified Award Winner

Verify Award Status for #145279

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Colors

The Design

About A Inc Identidade Corporativa

A Inc é un programa de identidade corporativa creado para unha empresa con sede en Toquio. A identidade constrúese arredor dunha única letra A formada por raias de cores. As raias representan a enerxía e o potencial de cada persoa implicada na empresa. As raias superpostas mostran como a empresa toma forma a través da diversidade de preferencias. A identidade aplícase a tarxetas de visita e sobres, e cada persoa pode escoller a súa cor favorita. As cores dos sobres pódense combinar cos destinatarios. O logotipo está en relevo para manter as cores intensas dun xeito sutil.

The Recognition

About the A' Design Award de Ferro

A Inc Identidade Corporativa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que A Inc Identidade Corporativa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. A Inc Identidade Corporativa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto