Taichung Public Library A Identidade Da Marca by Yichun Lin

Taichung Public Library A Identidade Da Marca by Yichun Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2023

Taichung Public Library A Identidade Da Marca

by Yichun Lin

Client: Yichun Lin Design

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #145496

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Colors

The Design

About Taichung Public Library A Identidade Da Marca

Como o primeiro edificio de Taiwán que combina un museo de arte e unha biblioteca, a creación do sistema de marca da Biblioteca Pública de Taichung céntrase na fusión da natureza e a civilización. A filosofía do deseño enfatiza a perfecta integración da arquitectura moderna con elementos naturais e pretende evocar unha sensación de frescura e curiosidade. O sistema de marca fomenta un ambiente que anima aos visitantes a afondar nas diversas experiencias culturais que ofrece a Biblioteca e gozar do equilibrio entre a civilización contemporánea e a tranquilidade do bosque.

The Recognition

About the A' Design Award de Bronce

Taichung Public Library A Identidade Da Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Taichung Public Library A Identidade Da Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Taichung Public Library A Identidade Da Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Dimensions & Packaging: Minimum size of logo: 35mm x 6.5mm
Tags: Visual Identity, Logo, Branding, Graphics, Printed Matter
Production Technology: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Research: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Inspiration: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Project Duration: December 2020 to January 2021, Taiwan
Operation Flow: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Team Members: Art Director: Yichun Lin
Image Credits: Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017