Yunnan Baiyao Envases de pasta de dentes de Tiger Pan

O deseño Yunnan Baiyao Envases de pasta de dentes de Tiger Pan é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2023

Yunnan Baiyao Envases de pasta de dentes

de Tiger Pan

Cliente: Yunnanbaiyaogroup Co., Ltd

Gañador do A' Design Award de Bronce na Categoría Envases

20,110

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O Deseño

Sobre Yunnan Baiyao Envases de pasta de dentes

Yunnan Baiyao é un deseño de envases para unha gama de pasta de dentes infantil. A personaxe da marca é unha nube bebé, inspirada no nome da marca, no que yun significa nube. A personaxe aparece con diferentes expresións faciais para suxerir distintas idades. As ilustracións están debuxadas nun estilo de pintura infantil para atraer a atención das mães nos andeis. As caixas adáptanse tanto á colocación horizontal como vertical nos andeis, e as caixas de fresa combínanse para formar unha imaxe de fresa de maior tamaño. O envase está feito de PLA, que se degrada nun período de dous a dez meses.

O Recoñecemento

Sobre o A' Design Award de Bronce

Yunnan Baiyao Envases de pasta de dentes gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Yunnan Baiyao Envases de pasta de dentes sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Yunnan Baiyao Envases de pasta de dentes satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
Dimensións e Embalaxe: Width 46mm x Depth 39mm x Height 159mm
Etiquetas: toothpaste, kids toothpaste, kids, cloud, Tiger Pan
Tecnoloxía de Produción: The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
Reto de Deseño: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
Investigación: This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Inspiración: The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
Duración do Proxecto: The project lasts 2 months, designed in Shenzhen
Fluxo de Operacións: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Membros do Equipo: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Créditos das Imaxes: Tiger Pan