Urban Vision O Gráfico Do Entorno by You King

Urban Vision O Gráfico Do Entorno by You King is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2023

Urban Vision O Gráfico Do Entorno

by You King

Client: Shenzhen Longgang District Public Cultural Service and Industry Promotion Center

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #146139

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Colors

The Design

About Urban Vision O Gráfico Do Entorno

Os deseñadores reflexionaron e estudaron como facer que o ambiente sexa máis harmonioso coas persoas, facer que a cidade sexa máis apta para o uso da xente, facer que o espazo sexa máis coherente coas experiencias visuais, táctiles, auditivas e outras sensoriais e integrar conceptos xerais de deseño para incorporar o detalle urbano. deseño de todos poden vivir unha vida feliz no contido principal do deseño, coa esperanza de realizar o valor social, o valor humanístico e o valor de benestar público no proxecto, para que a sociedade sexa mellor debido ao deseño.

The Recognition

About the A' Design Award de Bronce

Urban Vision O Gráfico Do Entorno gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Urban Vision O Gráfico Do Entorno sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Urban Vision O Gráfico Do Entorno satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to make the design more in line with the habits of the city and the people, designers have constantly investigated various scenes, observed people's behavior in the environment, and sorted out effective transformation plans: the existing sidewalks, bicycle lanes, car stop posts, safety islands, tree pools, leisure seats, and abandoned municipal lamp posts have evolved images into patterns and applied them to the city, and the combination of images and patterns is used to "repair" the city, The damaged facilities and equipment shall be gradually characterized.
Dimensions & Packaging: 4440mm(L) x 2040mm(W) x 3020mm(H)
10600mm(L) x 500mm(W) x 3650mm(H)
Tags: Urban detail experience design, Signage, Graphic, Vision
Production Technology: Stainless steel, Paint baking process
Design Challenge: In order to make the design more in line with the habits of the city and the people, designers constantly investigate in various scenes, observe the behavior of people in the environment, and sort out effective transformation plans: transform the image into a pattern and apply it to the city, and use the combination of image and pattern to "repair" the city - redesign the damaged facilities and equipment in the city that need to be repaired with the combination of image and pattern, The damaged facilities and equipment shall be gradually characterized.
Research: Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
Inspiration: Through the study of urban details, we can have a deeper understanding of urban culture and connotation, and create more and more colorful designs to decorate the city, improve people's sense of environmental experience, so that urban culture and urban history can be continuously inherited, developed and strengthened.
Project Duration: The project was designed in Shenzhen in May 2022. The design was completed in September 2022. The project has been installed in October 2022.
Operation Flow: Each point has different design ideas, and conceptual design is carried out according to the characteristics of the park and the current situation of nearby cities. The digital innovation corridor LOGO is embedded in it. In addition to the artistic corridor concept, different forms of urban landscape devices are derived. The signs at seven points also form a beautiful landscape, attracting many citizens to stop and watch.
Team Members: Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
Image Credits: Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022.
Video Credits: Zhong Cheng, 2022