Mugo A Etiqueta De Refresco Embotellado by Tanya Dunaeva

Mugo A Etiqueta De Refresco Embotellado by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2023

Mugo A Etiqueta De Refresco Embotellado

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award de Bronce Winner in Envases Category

12,938

Verified Award Winner

Verify Award Status for #146302

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mugo A Etiqueta De Refresco Embotellado

O refresco Mugo consta de catro tipos de bebidas que son Mocktails, Limonadas, Xaropes picantes e Energetics. Todas as receitas son exclusivamente inventadas. O enfoque orixinal nas creacións de produtos require un enfoque similar no deseño de envases. A solución a este problema é tipográfico. Baséase no deseño da clásica etiqueta de bebidas alcohólicas caras tradicionais, pero co fin de presentar a orixinalidade e novidade do produto, cun importante replanteamento dos clásicos. A estrutura de deseño multicapa e contrastante fai que o deseño sexa individual e notable.

The Recognition

About the A' Design Award de Bronce

Mugo A Etiqueta De Refresco Embotellado gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Mugo A Etiqueta De Refresco Embotellado sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Mugo A Etiqueta De Refresco Embotellado satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
Dimensions & Packaging: Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
Tags: Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
Production Technology: The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
Design Challenge: The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
Research: After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
Inspiration: The classic labels of alcoholic beverages inspired to create a fresh mixed design.
Project Duration: Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
Operation Flow: This is a standard bottle with twisted cap
Patents: -
Team Members: Tanya Dunaeva
Image Credits: All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin