ReForm Plastic Deseño de Identidade de Marca by Giang Nguyen

ReForm Plastic Deseño de Identidade de Marca by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2024

ReForm Plastic Deseño de Identidade de Marca

by Giang Nguyen

Client: ReForm Plastic

A' Design Award de Bronce Winner in Gráfico Category

15,066

Verified Award Winner

Verify Award Status for #147036

View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Deseño de Identidade de Marca

ReForm Plastic é unha empresa socialmente consciente con sede en Vietnam, comprometida a abordar o problema dos residuos plásticos, mellorar o benestar dos traballadores informais de residuos e promover unha economía circular a través da produción de mobiliario e taboleiros fabricados con residuos plásticos reciclados. As texturas superficiais distintivas dos taboleiros de ReForm Plastic están intrincadamente entrelazadas na identidade de marca. A medida que a empresa continúa fabricando novos taboleiros, a súa biblioteca de activos de marca medra e evoluciona, xerando unha colección dinámica e unificada de materiais de deseño para proxectos creativos.

The Recognition

About the A' Design Award de Bronce

ReForm Plastic Deseño de Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que ReForm Plastic Deseño de Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. ReForm Plastic Deseño de Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release