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Oliv Envase de aceite de oliva by Victor Weiss

Oliv Envase de aceite de oliva by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño de Envases Competition Category.


PrataEnvases· 2023

Oliv Envase de aceite de oliva

by Victor Weiss

Client: Victor Weiss

A' Design Award de Prata Winner in Envases Category

Colors

The Design

About Oliv Envase de aceite de oliva

Oliv é un deseño de envase para unha marca sueca de aceite de oliva virxe extra. A botella principal está feita de vidro borosilicato cun acabado brillante que revela a cor do aceite. O aceite de oliva véndese habitualmente en vidro tinguido ou en latas para limitar a exposición á luz solar. Desenvolveuse unha combinación de vidro patentada cun fabricante colaborador para manter o aceite visible e protexer a súa calidade. Unha segunda botella, para un aceite aromatizado, leva unha etiqueta mate impresa a man con folla azul texturizada. A caixa negra está enchida con virutas de madeira de hinoki.

The Recognition

About the A' Design Award de Prata

Oliv Envase de aceite de oliva gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Oliv Envase de aceite de oliva sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Oliv Envase de aceite de oliva é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Oliv is an Extra Virgin Olive Oil brand from Sweden. One of the pioneers to grow Frantoio trees in Sweden and export world wide. They produce a high quality and exclusive product.
Dimensions & Packaging
- 1. Standard Oliv pack
265.1mm
500 ml
675g

- 2. "Tequila" Style Bottle (special flavored)

174.1mm
375ml
420g
Tags
Branding, Packaging, Olive, Oil, Swedish, Sweden, Elegant, Pack, Box, Clean, Minimal, Oliv, Textures, Weiss, VictorWeiss, Extravirgin,
Production Technology
For the primary product bottle, we went for a glass with glossy finish that reflects in the light and is great for showcasing vibrant colors. For the secondary product bottle, a specialty Oil that carries peppery notes on the finish (arugula and mustard greens) we chose a clean, hand printed matte label with blue textured foil on the logo. Both bottles are made from Borosilicate glass. The box is all black in color and the logo in matte. The box is filled with finely shredded timber made of hinoki wood, most popular for its fragrance.
Design Challenge
The most challenging part of this project was the choice of the glass. As it should be elegant and sustainable, but most importantly preserve the product quality. To display the color of the Extra Virgin Olive oil, was also a priority for Emma. Usually olive oil packagings will be in tinted glass or tins to avoid exposure to sunlight. However, along with a partner manufacturer, we were able to put together a patent combination of Borosilicate glass and specific ingredients (confidencial) which created the perfect material; a unique semi clear glass that maintains the visibility and the product quality of the Extra Virgin Olive Oil.
Research
Emma Olsson, the founder, aims to show the world that it is possible to grow Frantoio trees and produce olive oil in the cold weather of Sweden. This is unique because Frantoio trees are commonly known to require a Mediterranean-like climate in order to survive. In honor of this iconic fact we chose to include the Swedish flag into the branding and packaging. Through this we aim to inspire pride in the swedish market and spark curiosity of other nations.
Inspiration
From a beautiful Frantoio tree farm in Sweden, to a strong online presence. Oliv is the perfect combination of quality, class and modernity. We are inspired by the minimalist movement to create a clean and bold design.
Project Duration
The project started in May 2020, and was completed in November 2020. The Victor Weiss Studio is located in Blumenau, Brazil and Oliv is from Skane in Sweden. The brand launch is expected in early 2023 as it has faced challenges since the pandemic.

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