Wonderland Fruit Ilustración de Embalaxe by Chia-Liang Lin

Wonderland Fruit Ilustración de Embalaxe by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2023

Wonderland Fruit Ilustración de Embalaxe

by Chia-Liang Lin

Client: Huzhou University

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #147364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Ilustración de Embalaxe

Wonderland Fruit é unha serie de ilustracións de embalaxe creadas para produtos de froita. As ilustracións empregan elementos tradicionais da arte chinesa, como torres, grous e nubes auspiciosas, para suxerir unha atmosfera de país das marabillas. O ton de cor segue a cor de cada froita, de xeito que a ilustración e o produto coincidan en efecto visual e estilo. Empréganse cores suaves para unir estilos visuais tradicionais e contemporáneos. A serie realizouse con Adobe Photoshop e Illustrator, e cada folla mide 297 por 420 milímetros.

The Recognition

About the A' Design Award de Bronce

Wonderland Fruit Ilustración de Embalaxe gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Wonderland Fruit Ilustración de Embalaxe sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Wonderland Fruit Ilustración de Embalaxe satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU