Gamma Banco Privado by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Luxo Competition Category.

BronceLuxo· 2023

Gamma Banco Privado

by Victor Weiss

Client: Victor Weiss

A' Design Award de Bronce Winner in Luxo Category

52,089

Verified Award Winner

Verify Award Status for #147498

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Colors

The Design

About Gamma Banco Privado

Gamma é un banco privado deseñado como un club exclusivo por invitación para a xestión de patrimonios. A afiliación concédese a través dunha metodoloxía detallada e unha avaliación de activos. O deseño respecta os puntos de contacto clásicos dun banco antigo e engade instalacións modernas. O traballo inclúe a creación do nome, estratexia de marca, identidade visual, desenvolvemento de produto, arquitectura e deseño gráfico. Cada novo membro recibe un paquete de sinatura cunha moeda de ouro que abre o Gamma Club, unha caixa de puros e unha pluma de rodio. O obxectivo é preservar a interacción humana nunha sociedade dixital.

The Recognition

About the A' Design Award de Bronce

Gamma Banco Privado gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Gamma Banco Privado sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Gamma Banco Privado satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release