Luckin 2.0 Envase de Café de Goteo de Tiger Pan

O deseño Luckin 2.0 Envase de Café de Goteo de Tiger Pan é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2023

Luckin 2.0 Envase de Café de Goteo

de Tiger Pan

Cliente: Lucky Coffee Technology (China) Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

42,685

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Cores

O Deseño

Sobre Luckin 2.0 Envase de Café de Goteo

Luckin 2.0 é unha serie de envases de café de goteo creada para cinco variedades de café. Cada caixa está ilustrada coa orixe dos seus grans, incluíndo África e Yunnan en China. As plantas e os animais locais están debuxados para suxerir unha escena natural. Cinco esquemas de cores vivas separan as variedades e axudan a que as caixas destaquen no andel de exposición. A maquetación é directa e sinxela, con información clara do produto en lugar de longos eslóganes. As caixas prodúcense con impresión a catro cores, estampación en quente negra mate e unha etiqueta prateada mate.

O Recoñecemento

Sobre o A' Design Award de Prata

Luckin 2.0 Envase de Café de Goteo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Luckin 2.0 Envase de Café de Goteo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Luckin 2.0 Envase de Café de Goteo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensións e Embalaxe: Width 75mm x length 110mm x height 125mm
Etiquetas: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Tecnoloxía de Produción: Four color printing. Logo hot stamping of matte black. Matte silver label.
Reto de Deseño: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Investigación: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiración: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Duración do Proxecto: The project lasts 2 months, designed in Shenzhen.
Fluxo de Operacións: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patentes: Copyrights belongs to Tiger Pan
Membros do Equipo: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Créditos das Imaxes: Tiger Pan