Prata Gráfico · 2023
Old Town of Lijiang Serie de Ilustracións
by Ju Jijing
- A' Design Award de Prata 2023 in Gráfico
- CLIENT: Northeastern University of China
- Estimated Number of Design Views: 33,740
- Verification code 095515A2CF · Verify this award
Colors
About Old Town of Lijiang Serie de Ilustracións
A Cidade Antiga de Lijiang é unha serie de ilustracións creada para presentar e protexer a cultura dunha cidade antiga de China. As ilustracións mostran elementos do patrimonio cultural, escenas locais e cores en capas nun estilo nacional. Cada imaxe está debuxada con software de deseño vectorial a 800 por 800 milímetros e reproducida con tecnoloxía de impresión de alta calidade. A serie comparte o patrimonio natural e humano de Lijiang nunha linguaxe visual adaptada ao gusto moderno. O obxectivo é sensibilizar o público sobre a cultura tradicional das vilas e a súa protección.
About the A' Design Award de Prata
Old Town of Lijiang Serie de Ilustracións gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Old Town of Lijiang Serie de Ilustracións sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Old Town of Lijiang Serie de Ilustracións é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
- Dimensions & Packaging
- Illustration:800mm(H)x800mm(W),150dpi, RGB.
- Tags
- Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
- Inspiration
- Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
- Project Duration
- The project started in September 2022 and finished in January 2023 in China
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
- Image Credits
- Ju Jijing, 2022
