Modulabs Sistema de Identidade Visual de Wonseon Yu and Yoonhee Jeong

O deseño Modulabs Sistema de Identidade Visual de Wonseon Yu and Yoonhee Jeong é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2023

Modulabs Sistema de Identidade Visual

de Wonseon Yu and Yoonhee Jeong

Cliente: Modulabs

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Modulabs Sistema de Identidade Visual

Modulabs é un sistema de identidade visual creado para unha comunidade de investigación. O sistema de identidade constrúese cunha tipografía variable exclusiva. A tipografía ten un único eixe de crecemento con 300 pasos, o que permite moitas formas de letra diferentes. Cada letra debúxase coidadosamente en lugar de xerarse a partir de formas xeométricas, o que lle confire un carácter humano. As letras lixeiramente irregulares reflicten acción e exploración en vez de resultados perfectos. Os membros poden aplicar a tipografía para adaptala á identidade, e as ferramentas internas axúdanlles a crear nomes con facilidade.

O Recoñecemento

Sobre o A' Design Award de Ferro

Modulabs Sistema de Identidade Visual gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Modulabs Sistema de Identidade Visual sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Modulabs Sistema de Identidade Visual é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Etiquetas: Identity, Typeface, System
Tecnoloxía de Produción: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Reto de Deseño: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Investigación: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiración: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Duración do Proxecto: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Fluxo de Operacións: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patentes: trademarks: Modulabs (2023)
Membros do Equipo: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong