Uebaa Identidade de Marca de Marcelo Ruis Vargas Martinelli

O deseño Uebaa Identidade de Marca de Marcelo Ruis Vargas Martinelli é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

FerroGráfico· 2023

Uebaa Identidade de Marca

de Marcelo Ruis Vargas Martinelli

Cliente: Laika

Gañador do A' Design Award de Ferro na Categoría Gráfico

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Cores

O Deseño

Sobre Uebaa Identidade de Marca

Uebaa é unha identidade de marca creada para unha empresa que fabrica produtos para nenos e nenas. A identidade baséase en catro ideas: lúdica, funcional, sostible e estética. Estas ideas exprésanse a través dunha ampla paleta de cores, ilustracións e pictogramas. A linguaxe visual diríxese aos nenos, mentres que as ideas da marca falan aos pais e nais. O sistema aplícase a un manual de marca de 96 páxinas, etiquetas, tarxetas, papelaría, superficies, redes sociais e un sitio web. A maioría dos elementos impresos prodúcense mediante impresión offset en cores CMYK, e as ilustracións realízanse dixitalmente.

O Recoñecemento

Sobre o A' Design Award de Ferro

Uebaa Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Uebaa Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Uebaa Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Dimensións e Embalaxe: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Etiquetas: Branding, visual identity, brand identity, illustration
Tecnoloxía de Produción: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Reto de Deseño: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Investigación: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Inspiración: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Duración do Proxecto: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Fluxo de Operacións: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Membros do Equipo: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Créditos das Imaxes: Laika Design