O deseño Shacheng Laojiao Embalaxe de Wu Yao é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2023

Shacheng Laojiao Embalaxe

de Wu Yao

Cliente: Huailai Great Wall Wine Marketing Co., Ltd

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Shacheng Laojiao Embalaxe

Coa mesma forma de botella, a botella ten dúas cores: unha vermella e outra amarela. As características naturais e ecolóxicas de elaboración de Shacheng están pintadas no corpo da botella. As materias primas para a elaboración de cervexa e o proceso de elaboración están descritas nun fío de ouro branco que se usa para botellas vermellas. A cor inferior da caixa exterior é amarela e vermella. A inspiración amarela provén do esmalte amarelo do período Yongzheng na dinastía Qing e a inspiración vermella provén do vermello Langyao do período Kangxi.

O Recoñecemento

Sobre o A' Design Award de Bronce

Shacheng Laojiao Embalaxe gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Shacheng Laojiao Embalaxe sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Shacheng Laojiao Embalaxe satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimensións e Embalaxe: 320mm x 285mm x 110mm
Etiquetas: Packaging,Gift box，wine，Shacking,Old Cellar
Tecnoloxía de Produción: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Reto de Deseño: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Investigación: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiración: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Duración do Proxecto: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Fluxo de Operacións: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Membros do Equipo: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao