We Belong Here A Identidade Corporativa by Jiyun Kim

We Belong Here A Identidade Corporativa by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2023

We Belong Here A Identidade Corporativa

by Jiyun Kim

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About We Belong Here A Identidade Corporativa

We Belong Here é un concepto de marca de exposición interactiva para Otis Design Week que fomenta a colaboración intercultural. A través de tops personalizados, os estudantes poden expresar as súas identidades, fomentar a comunicación e construír unha comunidade que transcende as barreiras lingüísticas e culturais. Esta ferramenta promove a inclusión e a igualdade, polo que é un complemento valioso para calquera programa educativo.

The Recognition

About the A' Design Award de Prata

We Belong Here A Identidade Corporativa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que We Belong Here A Identidade Corporativa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. We Belong Here A Identidade Corporativa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community.
Dimensions & Packaging: Top-making kit : 11inch x 17inch
Poster : 24inch x 36inch
Tags: Branding, Education, Inclusive, Identity, Diversity
Design Challenge: Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme.
Inspiration: Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates.
Project Duration: The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021.
Operation Flow: The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year.

Read the Press Release