Animated Koopmans Logo Identidade Corporativa by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

PrataGráfico· 2023

Animated Koopmans Logo Identidade Corporativa

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award de Prata Winner in Gráfico Category

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Verified Award Winner
Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Identidade Corporativa

Koopmans pediu a Rebrandt que comunicase a amplitude da gama de xeito máis claro. A palabra "imprenta" xa non representa o que fan. Esta nova identidade é, polo tanto, non só unha linguaxe de deseño esteticamente atractiva senón tamén un instrumento estratéxico de marketing que comunica a ampla gama de produtos que poden ofrecer. Ruud Winder, responsable de deseño de Rebrandt, quería que a actitude dinámica de traballo da organización se reflectise nos deseños. O movemento contrasta coa suposta quietude dunha imprenta, precisamente esa amplitude tiña que ser enfatizada.

The Recognition

About the A' Design Award de Prata

Animated Koopmans Logo Identidade Corporativa gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Animated Koopmans Logo Identidade Corporativa sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Animated Koopmans Logo Identidade Corporativa é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022