Shan Yi Deseño de Identidade de Marca by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.
BronceGráfico· 2023
Shan Yi Deseño de Identidade de Marca
Client: Shan Yi
A' Design Award de Bronce Winner in Gráfico Category
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- Verified Award Winner
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The Design
About Shan Yi Deseño de Identidade de Marca
Shan Yi é unha identidade de marca deseñada para unha empresa de tecnoloxía intelixente que presta servizos á agricultura. O logotipo utiliza a forma dun escudo como marco visual para suxerir protección e durabilidade. Dentro do escudo, as letras S e Y aparecen escalonadas e unidas, en referencia ao nome da marca e á conexión entre a tecnoloxía intelixente e a agricultura. Inclúense tamén patróns de rodeiras e espigas de trigo, evocando a colleita do outono. Os trazos son de igual grosor e o logotipo segue a proporción áurea. A marca pode imprimirse, coserse ou moldearse por inxección en varios tamaños, incluíndo o seu uso como emblema de vehículo.
The Recognition
About the A' Design Award de Bronce
Shan Yi Deseño de Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Shan Yi Deseño de Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Shan Yi Deseño de Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Team Members
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
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