Lay's x Stranger Things Función Principal: Envasado de Alimentos by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Edición Limitada e Personalizado Competition Category.
BronceEdición Limitada· 2023
Lay's x Stranger Things Función Principal: Envasado de Alimentos
by PepsiCo Design and Innovation
A' Design Award de Bronce Winner in Edición Limitada Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Función Principal: Envasado de Alimentos
Texto do Libro: Lay's x Stranger Things é un deseño de envasado de alimentos en edición limitada creado para un produto de patacas fritas. O paquete emprega un fondo negro con círculos concéntricos vermellos que irradian dende o logotipo de Lay's, substituíndo o habitual amarelo brillante. Móstrase unha criatura da serie coas mandíbulas abertas, e unhas gadoupas parecen suxeitar o paquete. O logotipo de Stranger Things colócase invertido na parte inferior, seguindo a temática da serie. Un chile ardente en chamas e unha pataca frita indican o sabor Flamin' Hot. O paquete vendeuse en tendas seleccionadas de Tailandia.
The Recognition
About the A' Design Award de Bronce
Lay's x Stranger Things Función Principal: Envasado de Alimentos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Lay's x Stranger Things Función Principal: Envasado de Alimentos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Lay's x Stranger Things Función Principal: Envasado de Alimentos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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