Gatorade x Go Rigo Liña de Roupa, Accesorios Deportivos by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño Social Competition Category.
BronceSocial· 2023
Gatorade x Go Rigo Liña de Roupa, Accesorios Deportivos
by PepsiCo Design and Innovation
A' Design Award de Bronce Winner in Social Category
Verified Award Winner
Verify Award Status for #149744The Design
About Gatorade x Go Rigo Liña de Roupa, Accesorios Deportivos
Gatorade x Go Rigo é unha colección de edición limitada de roupa e accesorios deportivos creada para ciclistas. A colección foi desenvolvida a través dunha colaboración entre Gatorade e Go Rigo Go, e os beneficios das vendas apoiaron a Escola de Ciclismo de Los Yarumos, situada na zona norte do Departamento de Antioquia, en Colombia. Os deseños están inspirados nas paisaxes colombianas. Motivos de montañas e vales aparecen tanto nas prendas como nos accesorios. Estes motivos representan o esforzo e a dedicación dos ciclistas en cada quilómetro percorrido.
The Recognition
About the A' Design Award de Bronce
Gatorade x Go Rigo Liña de Roupa, Accesorios Deportivos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Gatorade x Go Rigo Liña de Roupa, Accesorios Deportivos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Gatorade x Go Rigo Liña de Roupa, Accesorios Deportivos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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