Nu Us Envases para Suplementos by Salvita Bingelyte

Nu Us Envases para Suplementos by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2023

Nu Us Envases para Suplementos

by Salvita Bingelyte

Client: Salvita Design

A' Design Award de Ferro Winner in Envases Category

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Verified Award Winner

Verify Award Status for #150140

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Colors

The Design

About Nu Us Envases para Suplementos

Nu Us é un envase deseñado para un suplemento de inmunidade que se toma en dúas doses diarias. O conxunto contén dous frascos: un frasco branco para as cápsulas da mañá e un frasco negro para as cápsulas da noite. O contraste entre o branco e o negro fai que as dúas doses sexan fáciles de distinguir. Símbolos de sol e lúa en amarelo marcan cada frasco. Os dous símbolos únense nunha soa forma cando os frascos se colocan un ao carón do outro, amosando que ambas cápsulas se toman xuntas. As etiquetas están impresas mediante serigrafía e empregan unha tipografía sinxela en maiúsculas.

The Recognition

About the A' Design Award de Ferro

Nu Us Envases para Suplementos gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Nu Us Envases para Suplementos sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Nu Us Envases para Suplementos é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)