Bronce Envases · 2023
Naked Nature Snack Bar
- A' Design Award de Bronce 2023 in Envases
- CLIENT: Depot Creative
- Estimated Number of Design Views: 18,258
- Verification code 9CAD625493 · Verify this award
Colors
About Naked Nature Snack Bar
Naked Nature fala dun mundo que está cada vez máis en sintonía co medio ambiente. O deseñador creou un deseño e estratexia verbal para a marca, así como todos os deseños de envases. Os sabores da marca articúlanse a través dunha tipografía grande e audaz debuxada a man que sobresae do paquete, un guiño ao feito de que os sabores no interior non se poden conter. A linguaxe da marca é lúdica e honesta como o é a embalaxe. A natureza bruta da barra reflíctese nas súas credenciais sostibles, utilizando un envoltorio compostable doméstico. Os SRT#039;s están impresos en CMYK cunha cor plana e un verniz acuoso satinado.
About the A' Design Award de Bronce
Naked Nature Snack Bar gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Naked Nature Snack Bar sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Naked Nature Snack Bar satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Press Kit
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
