Reshock Coffee A Embalaxe Do Produto de Weiche Wu

O deseño Reshock Coffee A Embalaxe Do Produto de Weiche Wu é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2023

Reshock Coffee A Embalaxe Do Produto

de Weiche Wu

Cliente: Reshock Coffee

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Reshock Coffee A Embalaxe Do Produto

Reshock Coffee é unha marca taiwanesa do condado de Chiayi. O fundador selecciona grans de café de boa calidade que se cultivan na montaña Ali e preséntaos ao mundo. O deseño de Reshock Coffee está inspirado na beleza da vista do amencer na montaña. O logotipo ilustra a atmosfera desta fermosa vibración. A caixa de agasallo presenta a viaxe da expresión do amencer, e os paquetes interiores mostran os elementos da natureza e da cultura desta enorme terra. Ao desembalar a caixa, non só poderías saborear este café de boa calidade senón tamén experimentar este impresionante momento do amencer desde a montaña.

O Recoñecemento

Sobre o A' Design Award de Bronce

Reshock Coffee A Embalaxe Do Produto gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Reshock Coffee A Embalaxe Do Produto sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Reshock Coffee A Embalaxe Do Produto satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Dimensións e Embalaxe: 420 mm x 200 mm x 40 mm
Etiquetas: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Tecnoloxía de Produción: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Reto de Deseño: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Investigación: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inspiración: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Duración do Proxecto: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Fluxo de Operacións: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Patentes: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Membros do Equipo: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Créditos das Imaxes: Photographer: Weiche Wu