Sparrow Branding Identidade Corporativa by Hiroshi Kurisaki

Sparrow Branding Identidade Corporativa by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2023

Sparrow Branding Identidade Corporativa

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #150366

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Colors

The Design

About Sparrow Branding Identidade Corporativa

Sparrow Branding é unha identidade corporativa creada para unha empresa de produción publicitaria con sede en Toquio, fundada en 2020. A identidade abrangue o logotipo, as visuais principais e a papelaría. Móstrase un paxaro (pardal), orixe do nome da empresa, xunto cun piñeiro como árbore símbolo. O concepto xorde dunha historia na que un piñeiro protexe un pardal de todo mal. En lugar de recorrer a infografía por ordenador, fotografáronse pólas reais de piñeiro, dispostas por unha artista de arranxos florais, e un modelo realista de pardal. O ton visual é forte e serio, máis que tenro.

The Recognition

About the A' Design Award de Bronce

Sparrow Branding Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sparrow Branding Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sparrow Branding Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.