Jelly Fresh Envase para Condimentos by Rodrigo Chiaparini

Jelly Fresh Envase para Condimentos by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2023

Jelly Fresh Envase para Condimentos

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award de Prata Winner in Envases Category

26,196

Verified Award Winner

Verify Award Status for #150413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelly Fresh Envase para Condimentos

Jelly Fresh é un concepto de envase para unha liña de condimentos en po elaborados para a preparación de peixe. O deseño inspírase na figura do rapaz vendedor de xornais e evoca o vello costume de envolver o peixe fresco en papel. Unha fotografía do rapaz dos xornais combínase con tipografía, maquetación e elementos gráficos para crear un vínculo co consumidor. A gama inclúe tres sabores e dous formatos de envase, de xeito que os condimentos son fáciles de usar na cociña. Unha maquetación moderna e limpa cunha paleta de cores distintiva axuda a que as latas destaquen no andel.

The Recognition

About the A' Design Award de Prata

Jelly Fresh Envase para Condimentos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Jelly Fresh Envase para Condimentos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Jelly Fresh Envase para Condimentos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin