Dog Yep Envases para Snacks para Mascotas by Rodrigo Chiaparini

Dog Yep Envases para Snacks para Mascotas by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2023

Dog Yep Envases para Snacks para Mascotas

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Envases para Snacks para Mascotas

Dog Yep é un concepto de envasado para unha liña de snacks funcionais para cans. O elemento principal do logotipo fai referencia á idea de que os cans deben xogar e manterse activos, e tamén repite a forma do propio snack. Personaxes ilustrados e unha paleta de cores vivas crean un aspecto divertido e fan que a liña de produtos sexa fácil de notar nos andeis e nas tendas en liña. Os snacks preséntanse en formatos de lata escollidos para adaptarse ao segmento. A intención detrás de Dog Yep é fomentar o xogo e a actividade a través dunha alimentación saudable.

The Recognition

About the A' Design Award de Bronce

Dog Yep Envases para Snacks para Mascotas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Dog Yep Envases para Snacks para Mascotas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Dog Yep Envases para Snacks para Mascotas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin