Satoro Fotografía de Satélite by Chris Chung

Satoro Fotografía de Satélite by Chris Chung is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño de Fotografía e Manipulación Fotográfica Competition Category.

FerroFotografía· 2023

Satoro Fotografía de Satélite

by Chris Chung

Client: RedPeak

A' Design Award de Ferro Winner in Fotografía Category

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Verified Award Winner

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Colors

The Design

About Satoro Fotografía de Satélite

Satoro é unha serie de fotografías dun pequeno satélite, producida para RedPeak. As imaxes foron tomadas antes de que o satélite fose enviado á órbita, nun campo onde as renderizacións dixitais son habituais. Os fondos brancos mostran os detalles intrincados do deseño, mentres que o encadre transmite unha sensación de peso e presenza. As composicións abarcan desde primeiros planos de pequenas pezas ata vistas gran angular da unidade completa. Os contrastes de luz e sombra revelan os patróns nas superficies metálicas reflectantes. As fotografías realizáronse ao longo de dous días en Taipei para uso dixital e impreso.

The Recognition

About the A' Design Award de Ferro

Satoro Fotografía de Satélite gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Satoro Fotografía de Satélite sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Satoro Fotografía de Satélite é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
Dimensions & Packaging: Produced several works in different sizes for application on different uses.
Tags: Photography, Satellite, Space, Aerospace
Production Technology: Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
Design Challenge: To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
Research: The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
Inspiration: In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
Project Duration: Two-day shooting in Taipei.
Operation Flow: Satellite photography for digital and print applications.
Patents: Copyrights belong to Satoro, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung
Image Credits: Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui