Kahisu Envase de Bebida de Vinagre Xaponesa de Shinji Arashigawa

O deseño Kahisu Envase de Bebida de Vinagre Xaponesa de Shinji Arashigawa é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2023

Kahisu Envase de Bebida de Vinagre Xaponesa

de Shinji Arashigawa

Cliente: Applied Kansei Center

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Kahisu Envase de Bebida de Vinagre Xaponesa

Kahisu é a bebida de vinagre xaponesa cunha mensaxe ética, a primeira deste tipo no Xapón. Está elaborada a partir de cascas de laranxa amarga, que anteriormente se descartaban despois de espremer o zume. O concepto de diseño é Deseño Artístico para unha Elección Ética. Para expresar dous novos sabores que combinan o avinagrado, a dozura da froita e o amargor das cascas de laranxa amarga, así como o momento especial de bebelos, utilízase unha botella tipo champán que superpón a visión do mundo de dous grandes artistas, Gauguin (Blend G) e Monet (Blend M). A caixa de agasallo utiliza material de cartón mínimo para soster dúas botellas con elegancia.

O Recoñecemento

Sobre o A' Design Award de Bronce

Kahisu Envase de Bebida de Vinagre Xaponesa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Kahisu Envase de Bebida de Vinagre Xaponesa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Kahisu Envase de Bebida de Vinagre Xaponesa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensións e Embalaxe: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Etiquetas: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Tecnoloxía de Produción: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Reto de Deseño: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Investigación: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiración: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Duración do Proxecto: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Fluxo de Operacións: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Membros do Equipo: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa