Public Space Competition Deseño de Identidade Visual by Zhenyu Li

Public Space Competition Deseño de Identidade Visual by Zhenyu Li is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

FerroGráfico· 2023

Public Space Competition Deseño de Identidade Visual

by Zhenyu Li

Client: School of Design at Jiangnan University

A' Design Award de Ferro Winner in Gráfico Category

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Verified Award Winner

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Colors

The Design

About Public Space Competition Deseño de Identidade Visual

Public Space Competition é un sistema de identidade visual creado para un concurso nacional de arte e deseño celebrado en Wuxi, China. A identidade abrangue un logotipo, carteis, vídeo, artigos promocionais, certificados, un libro, un sitio web e deseño de interacción dixital. Na produción empregáronse impresión dixital, serigrafía e tecnoloxía de novos medios. A identidade aplicouse en publicidade do metro, medios televisivos, medios de transporte público, carteis escolares e medios de comunicación. O obxectivo era manter unha imaxe clara e coherente a través de múltiples canles, tanto en liña como fóra de liña.

The Recognition

About the A' Design Award de Ferro

Public Space Competition Deseño de Identidade Visual gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Public Space Competition Deseño de Identidade Visual sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Public Space Competition Deseño de Identidade Visual é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first Wuxi "the Taihu Lake Bay Public Space Art and Design Creativity Competition" promoted the overall image, including logo, video, poster, push publicity design, certificate design, book design, website design, and visual image system design, which achieved high social evaluation.
Dimensions & Packaging: Multi-promotion media collaboration
Tags: Visual image system design
Production Technology: Digital printing, screen printing, digital interaction, new media technology
Design Challenge: Limitations of multiple media to the technical requirements of the design. It needs to be multi-disciplinary.
Research: The main visual system design for a nationwide design competition in China is a practical project design that combines the nature of a variety of media channels for promotion.
Inspiration: Based on a Visual communication design of an actual integrated system commissioned by a client.Is a response, including digital media design, poster design, logo design, book design, Digital Interaction Design, media design and other aspects of online and offline design.
Project Duration: July to December 2021 in Wuxi, China. In the subway advertising, television media, school publicity posters, public transport media, news media and other multi-angle application.
Operation Flow: http://www.wxmap.com.cn/thb/#/
Patents: https://mp.weixin.qq.com/s/veunfRDbatpvC_kA7-Tn2w
Image Credits: https://mp.weixin.qq.com/s/KIke8N32PZPeKlhK81Sexg
https://mp.weixin.qq.com/s/4pKLyiQmDkIzxQG4_f7MaQ