Oat Milk Función Primaria: Envasado de Bebidas by Wallrus Design Studio

Oat Milk Función Primaria: Envasado de Bebidas by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2023

Oat Milk Función Primaria: Envasado de Bebidas

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award de Bronce Winner in Envases Category

16,754

Verified Award Winner

Verify Award Status for #150948

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Oat Milk Función Primaria: Envasado de Bebidas

Texto do Libro: Oat Milk é un deseño de envasado para unha bebida láctea de orixe vexetal feita a partir de avea. O envase é unha caixa de cartón asépticа que mide 85 mm de ancho, 85 mm de profundidade e 230 mm de altura, e os gráficos aplícanse mediante impresión flexográfica. Ilustracións de xente nova con diferentes estilos de vida aparecen no envase para presentar a bebida como algo novo e nutritivo. Os hábitos diarios saudables móstranse dentro das imaxes dun xeito sutil. O deseño ten como obxectivo destacar na estantería e convidar aos consumidores que aínda non coñecen o sabor do leite de avea a probalo.

The Recognition

About the A' Design Award de Bronce

Oat Milk Función Primaria: Envasado de Bebidas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Oat Milk Función Primaria: Envasado de Bebidas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Oat Milk Función Primaria: Envasado de Bebidas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio