Prata Gráfico · 2023
Snow Peak Identidade Visual
by Yunnan Tech and Business University
- A' Design Award de Prata 2023 in Gráfico
- CLIENT: Yunnan Tech and Besiness University
- Estimated Number of Design Views: 38,470
- Verification code D48702089F · Verify this award
Colors
About Snow Peak Identidade Visual
O recoñecemento é un índice de avaliación importante no diseño de logotipos. Como utilizar unha linguaxe de diseño simple para integrar o hotel co complexo e cambiante Palacio de Potala, monumento emblemático, é unha das dificultades en todo o deseño. O Palacio de Potala é un edificio sagrado aos ollos dos tibetanos. Polo tanto, o equipo de diseño refinou os piares máis representativos como elementos de diseño, e creou a imaxe tridimensional do Palacio de Potala mediante técnicas bidimensionais, de modo que a representación transmitise un forte estilo rexional.
About the A' Design Award de Prata
Snow Peak Identidade Visual gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Snow Peak Identidade Visual sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Snow Peak Identidade Visual é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Press Kit
- Unique Properties
- LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
- Production Technology
- The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
- Design Challenge
- Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
- Research
- The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
- Inspiration
- As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
- Project Duration
- The project started in March 2022 in Kunming and finished in May 2022 in Kunming
- Operation Flow
- Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
