Zao from Xinghua Village Envasado de Licor de Chunyang Wang

O deseño Zao from Xinghua Village Envasado de Licor de Chunyang Wang é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2023

Zao from Xinghua Village Envasado de Licor

de Chunyang Wang

Cliente: Qiangyuanzao

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Zao from Xinghua Village Envasado de Licor

Zao da Vila de Xinghua é un deseño de envase para licor chinés. O patrón principal ilustrado mostra o proceso de cultivo do trigo e a súa transformación en licor. O carácter chinés do nome da serie combínase con formas de letra góticas europeas. As liñas esveltas e os patróns decorativos unen a tradición co deseño moderno. A etiqueta emprega un proceso de estampación en prata con liñas finas, e a caixa utiliza liñas escuras en UV que se poden percibir ao tacto. A botella transparente mostra a cor clara do licor. O deseño pretende presentar o licor chinés á xente máis nova e a persoas de diferentes culturas.

O Recoñecemento

Sobre o A' Design Award de Prata

Zao from Xinghua Village Envasado de Licor gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zao from Xinghua Village Envasado de Licor sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zao from Xinghua Village Envasado de Licor é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Etiquetas: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Tecnoloxía de Produción: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Reto de Deseño: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Investigación: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiración: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Duración do Proxecto: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Fluxo de Operacións: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Membros do Equipo: Chunyang Wang