Neev Envase de Xeado by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2024

Neev Envase de Xeado

by Mohsen Koofiani

Client: Neev

A' Design Award de Ferro Winner in Envases Category

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Verified Award Winner

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Colors

The Design

About Neev Envase de Xeado

Neste diseño, que está nomeado con técnicas musicais, búscase harmonizar as ilustracións do envase co nome de cada produto. As ilustracións están debuxadas dun xeito simple cunha fermosa técnica e con varias cores segundo o sabor de cada xeado. No diseño deste envase, creouse unha interacción entre a música e os sabores do xeado. O propósito deste envase é combinar os diferentes sentimentos de escoitar música e comer xeado. Así que podes querer experimentalo e escoitar unha peza musical co mesmo tema mentres comes xeado.

The Recognition

About the A' Design Award de Ferro

Neev Envase de Xeado gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Neev Envase de Xeado sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Neev Envase de Xeado é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani