Daity Galaxy Embalaxe de Bebida de Sobremesa by Mohsen Koofiani

Daity Galaxy Embalaxe de Bebida de Sobremesa by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2024

Daity Galaxy Embalaxe de Bebida de Sobremesa

by Mohsen Koofiani

Client: Daity Galaxy

A' Design Award de Ferro Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Daity Galaxy Embalaxe de Bebida de Sobremesa

É evidente que esta embalaxe está deseñada para nenos. A harmonía entre os deseños dos diferentes sabores é clara. Todos teñen un ritmo con cores fermosas e están deseñados segundo un patrón harmonioso; o cabelo dos personaxes está levantado de forma diferente para centrar a mirada no nome e tipo de sobremesa. Neste deseño, para atraer máis atención á embalaxe, utilízanse personaxes fantásticos e infantís, que están executados coa técnica da acuarela na parte de ilustración.

The Recognition

About the A' Design Award de Ferro

Daity Galaxy Embalaxe de Bebida de Sobremesa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Daity Galaxy Embalaxe de Bebida de Sobremesa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Daity Galaxy Embalaxe de Bebida de Sobremesa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
Dimensions & Packaging: Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep
Tags: Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design
Inspiration: The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now.
Operation Flow: The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani