Hernuta Day Embalaxe de Froitos Secos by Mohsen Koofiani

Hernuta Day Embalaxe de Froitos Secos by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2024

Hernuta Day Embalaxe de Froitos Secos

by Mohsen Koofiani

Client: Hernuta Day

A' Design Award de Bronce Winner in Envases Category

15,004

Verified Award Winner

Verify Award Status for #152050

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Colors

The Design

About Hernuta Day Embalaxe de Froitos Secos

Na embalaxe deseñada, o personaxe do Sr. Hernuta é unha das características únicas desta embalaxe, que representa un personaxe aventureiro no mundo dos froitos secos. Outras características do diseño inclúen a simplicidade do deseño da embalaxe (fondo branco cunha imaxe real do produto utilizando unha imaxe en branco e negro como fantasía). Cada paquete conta unha historia dunha aventura e, ao mesmo tempo, vense embalaxes dinámicas e especiais.

The Recognition

About the A' Design Award de Bronce

Hernuta Day Embalaxe de Froitos Secos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Hernuta Day Embalaxe de Froitos Secos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Hernuta Day Embalaxe de Froitos Secos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani