The Wine Bag Embalaxe by Antonia Skaraki

The Wine Bag Embalaxe by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2024

The Wine Bag Embalaxe

by Antonia Skaraki

Client: The Wine Bag

A' Design Award de Bronce Winner in Envases Category

17,784

Verified Award Winner

Verify Award Status for #152156

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wine Bag Embalaxe

Feito exclusivamente para Lidl, como Edición Limitada de Nadal, AS creou a embalaxe para un viño semiseco en caixa de 1,5lt, para o cliente The Wine Barrel. O contedor foi deseñado para asemellarse a un bolso de man, coa adición de elementos dourados para evocar un ambiente festivo e transmitir unha sensación de luxo. A incorporación de textura de coiro elevou a súa aparencia, outorgándolle un aspecto realista e caro. Para completar a transformación, engadiuse un cordón vermello a xeito de asa, conferindo autenticidade ao diseño do bolso.

The Recognition

About the A' Design Award de Bronce

The Wine Bag Embalaxe gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que The Wine Bag Embalaxe sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. The Wine Bag Embalaxe satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas