Zongchuan 1929 Embalaxe de Alimentos by Wei Jiang

Zongchuan 1929 Embalaxe de Alimentos by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2024

Zongchuan 1929 Embalaxe de Alimentos

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner
Verify Award Status for #152257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Embalaxe de Alimentos

Zongchuan 1929 tamén serve como unha bendición única para o destinatario. Como agasallo para o Festival do Barco Dragón, xoga un papel importante na transmisión de emocións entre as persoas. O temperamento e a cultura que presenta reflicten a personalidade e a formación de quen agasalla. Zongchuan 1929 está deseñado para transmitir a sensación do bullicio da paisaxe urbana de Chang'an e a calidez da súa xente. A apertura única da caixa e o proceso de impresión, así como o uso de papel sostible, tamén reflicten a responsabilidade social da marca como unha marca chinesa de longa tradición.

The Recognition

About the A' Design Award de Prata

Zongchuan 1929 Embalaxe de Alimentos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zongchuan 1929 Embalaxe de Alimentos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zongchuan 1929 Embalaxe de Alimentos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd