Novus Organics ACV Deseño de Envase de Shashwat Das and Ruchi Gada - Almond Branding

O deseño Novus Organics ACV Deseño de Envase de Shashwat Das and Ruchi Gada - Almond Branding é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2024

Novus Organics ACV Deseño de Envase

de Shashwat Das and Ruchi Gada - Almond Branding

Cliente: Novus Organics

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Novus Organics ACV Deseño de Envase

Novus Organics Apple Cider Vinegar tiña como obxectivo establecer un estándar de calidade sen rival no mercado indio, superando aos rivais en concentración e pureza. Este deseño de envase creouse para complementar a súa singularidade, facendo fincapé na simplicidade e elegancia. A etiqueta limpa e transparente amosa a beleza natural do produto. Utilizando un estilo de debuxo minimalista de liñas, o deseño capta a esencia dos ingredientes orgánicos seleccionados á man, aliñándose cun compromiso coa excelencia e a sustentabilidade. O envase é sen plástico e reciclable, destacando a responsabilidade ambiental.

O Recoñecemento

Sobre o A' Design Award de Bronce

Novus Organics ACV Deseño de Envase gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Novus Organics ACV Deseño de Envase sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Novus Organics ACV Deseño de Envase satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Dimensións e Embalaxe: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Etiquetas: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Tecnoloxía de Produción: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Reto de Deseño: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Investigación: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Inspiración: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Duración do Proxecto: The Packaging Design started in 2022 and was executed and launched in 2023.
Fluxo de Operacións: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Membros do Equipo: Ruchi Gada,

Shashwat Das
Créditos das Imaxes: Optional Image #4 Picture Credits Novus Organics