Shede Spirit Oriental Wisdom Envase para bebidas espirituosas de Songbai Wang, Yao Wu and Xuan’ang Pu

O deseño Shede Spirit Oriental Wisdom Envase para bebidas espirituosas de Songbai Wang, Yao Wu and Xuan’ang Pu é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

Shede Spirit Oriental Wisdom Envase para bebidas espirituosas

de Songbai Wang, Yao Wu and Xuan’ang Pu

Cliente: Shede Spirits Co., Ltd

Gañador do A' Design Award de Prata na Categoría Envases

43,706

Gañador de Premio Verificado

Verificar o Estado do Premio para #152685

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Shede Spirit Oriental Wisdom Envase para bebidas espirituosas

Shede Spirit Oriental Wisdom é unha caixa de agasallo creada para un produto chinés de bebidas espirituosas. O deseño vincula a marca co Weiqi, o xogo de taboleiro tamén coñecido como Go. As botellas de licor teñen a forma das pedras brancas e negras do Weiqi, e as súas formas redondeadas resultan cómodas de suxeitar. Ao abrir a caixa, revélase unha partida clásica de Weiqi representada de forma gráfica. Inclúense cuncas para as pedras de Weiqi e un taboleiro de Weiqi, de xeito que se pode xogar mentres se goza da bebida. A caixa está fabricada con cartón ondulado de papel kraft para limitar o desperdicio de material.

O Recoñecemento

Sobre o A' Design Award de Prata

Shede Spirit Oriental Wisdom Envase para bebidas espirituosas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Shede Spirit Oriental Wisdom Envase para bebidas espirituosas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Shede Spirit Oriental Wisdom Envase para bebidas espirituosas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensións e Embalaxe: 312mm*312mm*142mm
Etiquetas: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Tecnoloxía de Produción: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Reto de Deseño: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Investigación: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiración: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Duración do Proxecto: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Fluxo de Operacións: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Membros do Equipo: Songbai Wang,
Yao Wu,
Xuan’ang Pu